If you don’t already know that today’s job postings need to be different from yesterday’s, an upcoming webinar is right up your alley. Shally Steckerl, the president of The Sourcing Institute, will be joining SmartSearch on Tuesday, March 24, 2015 at 1:30pm PST / 4:30pm EST as a featured guest speaker. Steckerl will be discussing how job posting formats need to be upgraded to be more relevant in today’s online social platforms.
The announcement of the webinar comes from Advanced Personnel Systems, Inc. (APS), the makers of SmartSearch, as part of its event series for recruiters, staffing, and human resources professionals. Doug Coull, CEO of APS, believes that there is a need for better job marketing towards today’s job seeker. “It’s no surprise that today’s job seeker is savvy and aware of how an organization presents its employment value proposition,” Coull says. “Companies need to work hard at presenting themselves in the best light to attract the best talent.”
Attendees of the webinar will learn how to create job posts that work well with social media; craft compelling posts that are retooled specifically for Facebook, Twitter, and LinkedIn, and how to drive more traffic to the job postings through “likes,” retweets, and comments. In addition, participants will learn how to best develop messages for delivery through mobile and SMS with opt-in lists and short codes, as well as how to re-purpose existing content for creative mobile-friendly campaigns.
Steckerl points out, “Hiring top talent begins with an efficiently-crafted message and effective marketing so the nation’s top talent takes notice of your employment opportunities.” The webinar will help human resources professionals better understand the nuances of social media recruiting, assisting them in drafting job postings that are noticed by the top contenders for positions.
Coull agrees with this need, saying, “Social media has upped the stakes by allowing job seekers to uncover many things that were not accessible years ago.” Coull says he is “thrilled to have Shally lead the discussion on this important topic. He has a well-known reputation in the source and recruiting space with many years of hands-on experience.”
Webinar space is limited, so click here to get more information and secure your spot.